MARIE ERIKSSON
Minimalist - Classic - Edgy
Marie is a Swedish content creator, fashion blogger, and YouTuber, dedicated to helping her audience elevate their everyday style. She achieves this by simplifying fashion and translating style tips into easy-to-follow, actionable steps. Marie firmly believes that one doesn't have to sacrifice style for comfort or functionality, making her guidance accessible to anyone looking to refine and make sense of their wardrobe. Her style tips always begin with making the most of the clothes you already own. Drawing inspiration from timeless classics, the latest fashion trends, and celebrity street styles, she offers a fresh perspective while emphasizing the use of essential basics. Her approach will allow you to rediscover your closet and fall in love with it all over again.
BOOK
Marie’s Styling Services
With Indyx, Marie can style you in the context of your real closet. Downloading the Indyx app and digitally indexing your pieces is always the first step to working with Marie.

THE FEED
$50 per month
The ongoing weekly support of a style coach

THE LOOKBOOK
$150 per lookbook
A fresh perspective on your closet when you need it
58 Reviews
Delpeyrat
The Feed
I've had the pleasure of being accompanied by Marie since April, in the middle of post-partum and on the eve of returning to work. She helped me to quickly rediscover the pleasure of dressing and to reappropriate my style and clothes, finding the right balance with this new life as a mother.
I was very impressed by Marie's ability to grasp my every question and desire to evolve, and to multiply her advice and outfits without ever losing sight of my tastes and style.
I'm very happy with these few months and no less than 36 outfits that have emerged from this feed (not to mention all the others, thanks to the many tips she's given me, I enjoy getting dressed every morning and it's so much easier than before!)
Thank you and see you soon!
Flaminia
The Lookbook
Hi Marie. I don’t how to thank you. You have absolutely exceed my expectations and created an outstanding lookbook. The outfits are stunning, but what makes them so special is that I feel you really understood me and how I wanted to feel in them. I can see you took the time to read all my comments and check my Pinterest board to create something special, and indeed you did. Thank you so much.
Niloofar
The Feed
I wanted to experience this service and I am super happy that I chose Marie. She is creative and communicative. Highly recommended!
MB
The Feed
I have to echo all the positive things that have been said previously. Marie really listened to what I was interested in achieving and did that, but even better than I could imagine. It’s really great to be able to connect with such a talented stylist. I feel much more confident in my new role due to her thoughtful approach to assembling outfits. Thank you Marie!
Francesca
The Lookbook
Marie did a great job helping me incorporate a few of my hard-to-style pieces for the summer! She was spot on with many of them and I couldn’t wait to try them on. I liked how she thought about color. It helped me unlock a few ideas! Thanks again Marie for the inspiration.
Noa
The Lookbook
I’m absolutely over the moon with the looks and detailed style notes Marie put together! I don���t often ask for help, so I was admittedly a bit nervous about booking a stylist to begin with— but I couldn’t be happier that I did. Love the fresh perspective and combinations. I would definitely book Marie again.
Maude
The Feed
Marie is the ace in my pocket! She quickly guesses what's in my head to suggest outfits that match my style and recommendations that elevate my current style without distorting it. I can't wait for Friday morning to discover what she's created for me! What would I do without her?
Dasha & Ellie
The Feed
Marie very thoughtfully analyzed my style and my occasion style needs and provided options I would absolutely wear and embrace. I follow Marie’s YouTube channel already and getting her personalized recommendations has felt very special and valuable.
Isabella
The Feed
I started my styling journey with Marie because I was lost and wanted to find a way back to being me. Too many influencers and the fast changing fashion trends left me confused. It felt like I was all over the place with my wardrobe and in a rut. In a very short time, Maire figured out what I really like and started pairing outfits I would never have thought of combining myself in a million years. They are wearable, they are me and I was put on the road to recovery. I’m really enjoying this journey and highly recommend her. She listens and she looks, then delves into your closet and pulls out something amazing. I love working with her!
Karah
The Lookbook
Marie did a great job putting together outfits and looks that I would not have thought about and gave me additional recommendations and ideas. I really appreciate all the work she put into this. Look forward to working with her again!
Renee
The Lookbook
Marie really considered all the information I provided and designed me outfits suitable for my lifestyle, which was super important to me! They fit my style, but they also challenged me slightly and used pieces in my wardrobe in ways that I would not have considered. She designed me 10 looks but her detailed notes and layering options made at least an additional 10 outfits. I also really appreciated her recommendations, I purchased 2 of them straight away!
Connie
The Feed
I had an incredible experience working with Marie over the past few months! She has a great eye for detail and helped create looks that felt new but still my vibe. She showed me how to draw inspo from Pinterest in a practical way without needing to go out and buy new pieces, which has been so refreshing! I’ve been feeling so much more confident and in touch with my style! Highly recommend booking Marie! She’s the best! 💕
Chelsey
The Lookbook
I’m so happy I chose Marie for my first ever lookbook! I really didn’t know what to expect - detailed outfit breakdowns, and if it would be worth the investment - it was! I feel like I have a new appreciation for what’s in my closet! Would highly recommend working with Marie.
Sarah
The Lookbook
This really exceeded my expectations!! I’ve been in such a style rut I didn’t think that Marie would be able to put together that many options, but she was able to provide a TON of different ways to wear the items I already own (even offering additional swap options in the description). I’m now so excited to pack for my trip and incorporate 1-2 of the recommendations to bring in the “fun” element into my style I feel like I’ve been missing.
Melissa
The Lookbook
Really liked Marie’s suggestions for some new items to update my closet and move into the spring/summer season! I needed a travel capsule for a combined leisure/business trip and the items she chose have a lot of versatility to cover a variety of events and activities!
Lisa
The Feed
I've been receiving the Feed from Marie for the past few months, and I can't recommend her enough! She's incredibly thoughtful and a talented stylist. I genuinely look forward to receiving new outfits each week. Marie has helped me make the most of my wardrobe, try new combos, and helped me style tricky pieces or items that have been on my wishlist. I love working with Marie so much!
Nicki
The Lookbook
Marie really nailed the brief for me here, I was super excited to see the looks! She came up with several original ideas for pieces I loved but had struggled to style, and took the time to explain each look in detail, including the thought process behind it. Her comments will help me style not just those items, but the rest of my wardrobe as well. Highly recommend and will definitely use Marie’s services again!
Grethe
The Lookbook
With a packing list from Marie, I'm ready to go on vacation in Berlin. 10 outfits that can be adapted to both wind, rain and sun, and at the same time make me feel well-dressed for sightseeing, concerts and restaurant visits. I have followed Marie's suggestions for new pieces. They give me a new view on what I already have and new inspiration for outfits. I feel like I'm leaving with a suitcase full of new clothes. Thanks, Marie!
Lana
The Lookbook
Loved all of the looks Marie came up with - and such thoughtful and detailed notes/swaps/options came with them too. Really excited to try all these out, totally within my wheelhouse but also several unexpected/exciting combinations. Thank you for all the creativity and care, Marie!
Tina
The Feed
Marie is a fabulous stylist and I am so happy that I got to work with her over several weeks. She most definitely got my style preferences and I love her classic looks.
Sabina
The Lookbook
Marie is fab - she read all my very detailed notes and put together outfits catered to my needs. Her clothing recommendations were spot on too - I’ve since bought a couple of pieces she recommended and I love them. I would (very likely) book Marie again!!!
Alyssa
The Lookbook
THESE RULE!! Marie totally saw my vision and refined it to include so many items I already have and suggested a few that would help me expand my closet versatility. She did such a great job curating and reimagining my wardrobe and I can’t wait to try these looks out and continue to expand on them! Highly reccomend. This was a great experience! Thank you so much Marie x
Natalie
The Lookbook
Marie did an amazing job with my styling requests. She really paid attention to all the details and she made me look at my wardrobe in a completely different way. I especially love all the detailed notes she has about each outfit and each item she recommended and how they will add to my existing collection. Even though I already made multiple outfits on my own, it was helpful and refreshing to have Marie look at my closet and create even more combinations. I cannot wait to try on all of the outfits she styled for me 😊
Christina
The Feed
I’ve loved working with Marie! She’s helped tremendously with rediscovering my passion with what already exists in my closet :)
Marie
The Feed
Madeline
The Lookbook
These are outfits I would never have thought of! I love them!!!
jessica
The Lookbook
A+ Marie!! Love this look book!!
Neetu
The Lookbook
Winter
The Lookbook
Jumana
The Lookbook
I love the outfits that Marie created for me. The color combinations are amazing and the looks match my style so well. Thank you Marie🤍
Melanie
The Lookbook
I loved how she took all of my notes into consideration when creating this! I got great variety, and the notes on how to alter the outfits for slightly different vibes while still using things in my closet was awesome. This is the first time I’m doing this, and I’m tempted to do it again just to see even more of what she puts together!
Delpeyrat
The Lookbook
I'm so impressed with Marie's lookbook for my spring capsule. It's as if she read my mind. The outfits are exactly what I'd hoped would come out of my wardrobe, with the little twist that Marie's creativity and knowledge of fashion provides. I'm so glad I contacted her, especially as she really took the time to give very detailed advice on each outfit. I highly recommend it, and I'll be tempted by the feed as I wait to build a capsule for autumn with Marie ! Thanks a million!
Therese
The Feed
Marie is an amazing stylist! She has truly helped me improve my layering skills, making my outfits more stylish and put together. I will definitely continue with her this summer when I can make the most of the other half of my wardrobe. Thank you, Marie, for all your help during the winter season – I can’t wait to see what we create next!
jessica
The Feed
Love it! Thank you!!
Amy
The Feed
I love Marie’s style and all of the details she puts into the looks she styles for me. I really look forward to Friday morning style drops and the new combinations she puts together. Even if it is not 100% right, it always inspires me to style 2-3 more outfits. I recommend her! Also enjoy her Substack and YouTube channel.
Carol
The Feed
Marie is amazing, I’ve really enjoyed having her provide creative outfit ideas on a weekly basis. I’ve learned quite a bit, as she always provides rationale behind her selections as well as mentioning alternative ways to style the outfit, which is much appreciated. Book her, you’ll learn lots!
Eva
The Lookbook
I loved this lookbook! Marie listened really well and took all my goals and intentions into account. She understood my style very well and nudged it sometimes a little bit to explore just outside my boundaries. It gave me a wealth of fresh ideas, because every outfit contained something I hadn‘t thought of (a colour combination, an input on silhouettes, an idea around accesorizing, etc). It‘s really fun picking up those ideas and seeing what else you can do with it. In sense sense, every proposed outfit led to ten others.
Wolfy
The Feed
It was so wonderful to have Marie styling my closet. She was so thoughtful and always had great notes, and it always felt very personalized. She even pulled some specific pins from my pinterest board and recreated looks with items I already had! Would absolutely recommend.
Sullivan
The Feed
Marie is a very talented stylist. One thing I enjoy is that even if I didnt like the outfit it would spur me to think differently about my pieces and how to use them. Very cool!
Mary
The Feed
Marie was great! She took all of my requests seriously and always gave me explanations and tips for every outfit. I’m happy I got to have her as my stylist.
Lanier
The Feed
Marie is so great!! I’ve loved every single outfit she comes up with. They all feel very me!!
emily
The Lookbook
Holy smokes this was such a fun yet practical self-care experience! I totally see the value in working with a stylist now to not only save money and extend the wear of your existing wardrobe, but allowing your personality shine through. Definitely recommend Marie and hope to work with her again for other seasons!
sinead
The Feed
Grethe
The Lookbook
This Lookbook from Marie has given me a new perspective on my own wardrobe. I can hardly wait to make use of the suggested outfits and items. Thank you, Marie! See you for another Lookbook this spring.
Hannah
The Lookbook
Looking forward to wearing every single one of these outfits! Marie paid a lot of attention to my preferred colours, favourite fabrics and style preferences. 🤩
Ksenia
The Feed
Marie is great at really listening and responding to requests! I feel like she is in tune with my style but still thinks of something new for me to try out every week 👍 very grateful for that!
Robyn
The Feed
I love working with Marie for my feed! She really pays attention to my comments and turns out outfits each week that play to my feedback, while also inspiring new and fresh looks. Thank you again, Marie ⭐️
Thayna
The Feed
I just love how Maria listens to what I say and try to work in a very individual way, adapting pieces for my personal style and necessity. It's been a great help!
Maude
The Lookbook
Marie, you are so amazing! You have truly captured the essence of my style to create looks I had never thought of before. I used to follow you on social media, but now I'm a big fan of yours! Thank you so much for your amazing work with my clothes, it gave me lots of ideas for this season! See you for another lookbook this winter!
crying &
The Feed
Julia
The Feed
I’ve been subscribed to The Feed with Marie for 3 months now, and I still absolutely look forward to receiving the outfits she built for me every Friday. Because her style is similar to mine, I wasn’t sure she could give me a fresh take on my outfits, but oh was I wrong! She always comes up with a combination I never tried before, she has helped me come up with amazing looks for different occasions, and always takes into account my feedback. Plus I love chatting with her! I recommend her 100%
Susan
The Lookbook
This is the perfect capsule for my beach vacation! I have so much to mix and match. This capsule gives me so much to build upon with other items for the trip as well as ideas for the season. Amazing! Thank you!
Toni
The Lookbook
Marie has given me so many ideas, her input is fantastic, definitely recommend!
Lisa
The Lookbook
This was probably the best fashion decision I’ve made in a long time. Marie took so much care to review my Pinterest board and noticed how I was incorporating my third word, giving me some great options and ideas. I’ve already ordered one of her recommendations and looking forward to continuing to refine my style. So glad I found this app!
Scheherazad
The Feed
Loved my first two outfits. This stylist took time to review outfits I had already created to gain a better sense of my style first. They also included lots of rationale for how items were paired! Excited to see what comes next!
Ariel
The Lookbook
Loving every single look Marie created for me! Despite not being able to access my pinterest link, she somehow still managed to understand my style and likings. She also suggested a few items that would complement my wardrobe which I really appreciateee thanks Marie xx
Mimi
The Feed
Marie’s weekly outfit picks from my wardrobe are always spot on, and I can't wait for each new drop. She’s made me see my clothes in a whole new way and getting dressed has become so much more fun. I also love her shopping suggestions—she picks things that fit perfectly with my wardrobe that I wouldn’t have considered but make so much sense. I’ve struggled with my wardrobe and buying clothes after being influenced without knowing how to put them together, but Marie has helped so much. Thanks, Marie, for your amazing style tips!
Elisa
The Lookbook
I absolutely love Marie’s spin on my closet! She nailed my personal style in ways I would not have thought of on my own. I’m so excited to try out her suggestions. Thank you!