ANNA NEWTON
Classic - Polished - Undone
Anna is an award-winning content creator, having fronted the ‘The Anna Edit’ for over a decade and currently writes the Substack bestseller, ‘The Wardrobe Edit’. Having loved an LBD from a young age, she’s created a space online for minimal style lovers. Is your wardrobe back-to-back neutrals? Brimming with basics? Jeans and a t-shirt your everyday go-to? Well, you’re in the right place. A Lookbook with Anna will help you elevate your everyday, using what you already have and finding new ways to wear your old favourites.
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Anna’s Styling Services
With Indyx, Anna can style you in the context of your real closet. Downloading the Indyx app and digitally indexing your pieces is always the first step to working with Anna.
23 Reviews
Samantha
The Lookbook
I love what Anna suggested for me and can’t wait to wear them all!!
Thabea
The Lookbook
I am unbelievably happy with the lookbook. Anna found such kind words, and the enthusiasm that shone through every line was contagious. I felt like a child on Christmas and love every single outfit, including combinations I would never have thought of myself. Thank you so much, Anna!
Lanier
The Lookbook
Oh my gosh, I absolutely loved this!! I’ve followed Anna for such a long time and it’s so cool to have her feedback on my wardrobe! I really appreciated that Anna chose outfits for my real life (pilates, WFH) and not, like, a fake Instagram life. I also love love love how many suggestions she left in her notes that will give me so many more outfit options. I adore her recommendations and I will wear every single outfit she made. Anna was also so nice and complementary about my wardrobe which makes me so excited to wear my things!! I sometimes feel like my clothes are too boring, so it’s very fun to have someone whose style I admire say she likes my stuff. Is that vain? Anyway, 10/10 recommend ❤️
Vinny
The Lookbook
Anna! One thing that I have loved about your online content is how you create simple little elements and combinations that elevate the everyday and I appreciated you bringing those moments into my lookbook (wearing a knit vest over bare skin, pairing two chunky rings, tonal but with texture etc.). I am delighted at how Reality Plus all of these looks are! Interesting But Wearable. Thank you so much!
Katlyn
The Lookbook
Thank you so much, Anna! This was exactly the experience I wanted from this platform. I like my wardrobe and generally know my style, but I struggle with new outfits for old clothes. I really appreciated that Anna learned my wardrobe (brands, materials) and style and then put together new outfits, that I would actually wear. She also gave me other items from my wardrobe that I could swap for different events. I’m so excited to try these out!
Rhea
The Lookbook
Dearest Anna, thankyou so much for all the wonderful outfits you’ve created for me. You would’ve noticed my wardrobe is heavily inspired by yours so it’s made dressing up so much more easier for me, given I use your outfit formulas as my sole inspiration on most occasions. I love how versatile the outfits are that they can be taken from desk to dinner as well or be worn as going out outfits too. It was a dream getting a look book created by you. Thankyou so much and much love to you💕
Claire
The Lookbook
I’m not surprised at all, but Anna did a wonderful job on my look book! She picked pieces that moved across seasons to give me some great transitional ideas, and I loved her recommendations too. I left room to give as many recs as she wanted but she kept it to 3—she didn’t recommend things just for the sake of it. She was a lovely communicator, and left such a kind message too. I’d love to hire her seasonally!
Lynn
The Lookbook
Anna was absolutely brilliant in her styling and recommendations. She took everything I mentioned into account and her suggestions were thoughtful and detailed. An incredible investment and I am so so thrilled thank you Anna - I’ll definitely be back next season!
Janneke
The Lookbook
Wow, the lookbook exceeded my expectations and is so useful! Its clear that Anna really put a lot of time and thought into every single look and provided me with recommendations that I love. The descriptions are very detailed and include even more ideas on how to change up the look. Thank you so much Anna!!
Emese
The Lookbook
I'm quite happy with individual items in my wardrobe, but was feeling overwhelmed trying to style them to suit me, not knowing where to start. I craved an experienced, fresh pair of eyes. Having followed Anna on instagram for years, I was excited to find out about this service. And boy, am I happy I asked Anna to dig around in my wardrobe. I love the lookbook she created for me, I feel she completely understood my brief, nailed my style, and even her recommendations for new items are on point. She helped me identify some key pieces I might want to add to "complete" my outfit formulas. Her notes with each look include even more very helpful tips and swaps from my own wardrobe. It really feels like she put effort and care into creating this for me, it feels personal and special. Thanks so much Anna!
Katie
The Lookbook
Super super helpful formulas here for me to follow. I Some of these outfits made me gasp (!) because looked exactly like what I’d hoped for! Even tho there were a couple outfits that didn’t work as well for me, I still feel like I understood and learned the underlying style formula and there were so many helpful alternative styling suggestions in the notes, I felt like a got a lot out of this. Thanks!
Ksenia
The Lookbook
I absolutely loved working with Anna! I’ve read her Substack and was excited to see her here. Her style is so appealing, and she really took my promps and lifestyle into consideration. So many great ideas and “swaps” for outfit inspiration. Would love to work with her again!
Kathryn
The Lookbook
Wow Anna! The thought and detail that went into this look book was above and beyond what I could have imagined. I love the looks and thank you for the descriptions with swaps & other items I could use with the outfits! I’m so excited to try out all of these looks.
Mary Ellen
The Lookbook
Thank you Anna, your ideas were thoughtful, and I really felt like you understood my personal style. Thanks for showing what my existing wardrobe can do! I also really liked the recommendations, and I am happy with the new outfits!
Jen
The Lookbook
I’m inspired! I was so excited to see what Anna had put together. She nailed my vibe and suggested some key pieces that I think will truly unlock so many more outfits in my wardrobe. Loved reading through each look’s rationale and suggested tweaks to change the look. I’ve been struggling to get use out of some pieces I love, and building more confidence with my styling skills. This is a great head start that doesn’t involve buying a whole new wardrobe!
Catherine
The Lookbook
Thank you Anna so much!! I love all these outfits and I love the fact that because you give other options it’s great value I can’t wait to plan these outfits into the next month or so 😍
Avila
The Lookbook
Anna did a fantastic job of combining my styling brief, Pinterest board, and current closet to create new outfits I would not have come up with on my own! Her suggestions for new purchases were very thoughtful, and one of them was a similar style to a garment I was considering purchasing. Overall the looks feel just enough outside of my comfort zone to feel new without losing my current style identity.
Lisa
The Lookbook
Wow! I love everything and am going to purchase your recommendations but I’m hesitant with khaki pants (they do look so great with those outfits, but I literally own no khaki because I feel like I am the same color! lol) I might buy and try but given I’ve never gone that way I might need an alternative. Thank you for the thoughtful ideas on other things I could pair the outfits with. You really did give me way more than 10 options and you nailed my style! Thank you so much!
Marykate
The Lookbook
Anna clearly took the time to understand what I like, becuase I LOVE all of the outfits and reccomended pieces to add to my closet. Her comments were so thoughtful and added options to swap peices out that will amount to even more than 10 looks! Absolutely would reccomend Anna to anyone who wants a fresh, thoughtful set of eyes on their wardrobe!
Maxime
The Lookbook
It was super insightful to have you walk through my wardrobe. All the recommendations you did (with a lot of explanation with it as well) made me feel like I was in my wardrobe talking to a friend. I really learned some new combinations here in my existing wardrobe. As requested, I also asked Anna to gather some recommendations for my summer / spring wardrobe. The fact that all pieces have been transferred to my wish list says enough. Thanks Anna!
Ashlee-Rose
The Lookbook
I feel Anna totally understood the brief and my style, somethings are not combinations I would try but force me to think outside my comfort zone and how to play with pieces that I usually style quite 'safe'. I can take these as jumping off points if I find it doesn't quite look right on, there's ways to adjust from the idea and concept. The feedback was really lovely and felt PERSONAL, like care and consideration had gone into each look and Anna was really connecting with me on my level, rather than just 'getting a job done'. I was curious to see what someone I admire style wise would think of my wardrobe and it's made me excited to dress up with my wardrobe!
Mary
The Lookbook
I loved every outfit and appreciate the styling and appreciation of the things I already own. I asked for a few suggestions for items that may be missing and all three recommendations were perfect and timeless pieces that were so easy to click and purchase. Thank you for a stylish new take on transitioning to Spring in LA.
Kate
The Lookbook
I love it! There are combos here I’ve never even considered but look amazing! I am already such a fan of this app, and Anna as a stylist has exceeded all my expectations. Thank you so much Anna. So happy!