
Louise Pennington
@fashpackstyle
Effortless
Clean
Modern
Louise Pennington is a UK based personal stylist and fashion writer. She offers bespoke styling services to clients, mixing high street finds with designer pieces, to create the perfect high/low outfit mix. Whether you need help with corporate styling or simply need a new mum-on-the-run uniform, Louise’s extensive knowledge and personal styling skills will guide you seamlessly through the process. She believes that you should buy well and buy less, ensuring that you focus on quality not quantity, to ensure maximum price per wear. Its time to look your best even on your busiest day!
Louise’s Styling Services
Style that starts with your closet
Indyx gives Louise a full picture of your wardrobe
so they can style you with your real clothes and recommend only
what you truly need.
To get started, download the Indyx app and upload your pieces. This gives Louise the foundation needed to style you well.
Estimated delivery around Jan 09, 2026To get started, download the Indyx app and upload your pieces. This gives Louise the foundation needed to style you well.
Reviews
Karin
Okay, so this was interesting :) It was my first time working with a stylist, and I was quite curious to see how it would work, especially since clothes can look one way in photos and sit very differently on the body in real life. The outfits you put together definitely look great in the pictures. I understand your thinking, but in practice they don’t quite work on me — although I did still feel inspired.
The skirt isn’t the right model for what you had in mind; it becomes too bulky at the top and a bit too tight at the bottom over the boots, which makes the proportions feel unbalanced.
I really liked your tip about wearing an underlayer — the white turtleneck was perfect. I actually bought it and have already worn it several times. As for the outfits with lots of layering: in theory they make complete sense, but on me they feel a bit too top-heavy and also a bit too warm for the office environment I’m in.
I also realize that I have some difficulty wearing pieces that I think of as part of my summer wardrobe during winter, such as the light blue linen shirt and the beige blazer — although I can see myself using the blazer more in winter in the way you suggested, just in different combinations.
Brown and blue is a color combination I’ve been curious about, so that was spot on, I might try that one. But with shoes that is more winter-appropriate.
I see this as a fun experience and it was really enjoyable to try. It’s very possible I’ll work with you again at another time of year to see what we can come up with then. Thank you for the lovely outfits — it’s really hard to judge clothing just from photos 🙂
Kathy
I love the outfits and I’m looking forward to putting them on and seeing how they work on me. Unfortunately, I wasn’t able to purchase the Celine top. It wouldn’t accept my address—kept saying invalid address. It was a UK site and wouldn’t accept my zip code. Amy suggestions?
Jumana
I’ve worked with Louise for the second time now, and once again she absolutely exceeded my expectations. She truly understood my vision and delivered exactly what I was hoping for. Her ability to listen, translate ideas into cohesive outfits, and create a well-thought-out lookbook is exceptional. I highly recommend her, especially for anyone looking to build a capsule wardrobe — she’s incredibly skilled at it.
Anneloes
I got the mini lookbook because I’m shopping around for the stylist that suits me best. I’m going to try a few others but the outfits Louise created for me are great! She combined pieces in a way that I would have never thought to myself. It’s made me so much more excited about the prospect of really getting my closet together this time!
joudi
I loved how Louise paid attention to all my requests, taking each one into consideration when curating my outfits. I loved all the looks and truly feel they helped expand my personal style. I’ll likely be doing this again soon! Thank you, Louise!
Lindsay
I am absolutely thrilled with my experience with Louise. The Lookbook she curated for me completely refreshed my perspective on how to dress, and I am genuinely obsessed with all my looks.
I was particularly impressed by the time she spent studying my Pinterest board to truly grasp my inspiration—every suggestion felt authentic to me. Her selections (suggested links) were strategic, perfectly filling holes in my wardrobe while adding the visual interest I was looking for.
I’m already planning exactly when to wear these new fits and feel a renewed sense of inspiration to build similar looks myself! Couldn’t be happier 🤍
Paula
Adorbs! As always, you nailed it. Chic & warm NYC here I come!
Aliki
Absolutely loved my look book. Louise took all my requirements into consideration/my mood board and I loved all the new pieces she recommended. In fact, I would say it was worth it for the tailored recommendations alone. Thanks Louise!
Kate
So great! Louise gave me exactly what I was looking for - a fresh way to combine my clothes for a polished, cohesive look. Thank you so much, I’ll be wearing these outfits all fall!
Nikki
Louise did a great job styling my wardrobe & making recommendations to spice things up a bit! I have been wearing the outfits she styled for me & purchased most recommendations.
S
Louise is an absolute genius. From my wardrobe, questionnaire, and Pinterest board, she instantly understood me and where I wanted to go with my style. She helped me see the forest for the trees - creating a lookbook that, in hindsight, feels so obviously “me,” but that I was too close to recognize myself.
She perfectly captured my taste while showing me how to put together effortlessly cool outfits…exactly what I asked for. The one specific event look I requested? Styled to perfection. Louise’s notes were insightful, her recommendations were spot-on, and her turnaround was incredibly quick.
Couldn’t recommend her more: 10/10.
Audrey
Literally a magician. Saved my life!! I was in a constant cycle of hating my clothes, buying more clothes, and still hating my clothes. Louise was able to find my personality through the mess and truly changed my closet into a real wardrobe.
Veena
That’s great for having a few go to outfits that also have instructions to adapt! Thank you Louise. It’s amazing
Charlotte
Paula
As always, you nailed it. Xoxo
Paula
As always, you nailed it! Sitting down to pack now and you have made it sooo easy. Xoxo
Jumana
I’ve been working with Louise recently, and it’s been such a great experience. I love the outfits she’s picked out for me—they feel fresh, stylish, and really suit me. She’s also given me new ideas for how to use what I already have in my closet. Highly recommend!
Christine
Love the look book Louise put together for me for an upcoming trip. I especially loved that “vacation” me will have the same style and be as put together as she has helped “non-vacation” me to be!
Jumana
I had such a great experience working with Louise! She truly took the time to listen to what I wanted and understood my style needs perfectly. The lookbook she created for me was not only beautiful but also incredibly thoughtful, with detailed notes. I was so impressed with her work that I ended up subscribing for weekly styling feeds—she’s just that good! Highly recommend her to anyone looking for a stylist who genuinely cares and delivers amazing results.
Alana
Looks are great and recommendations were also classic and practical but overall, a lot of the looks were the same and nothing “out of the box”. I will definitely be purchasing the recommended items though, as they will come in handy!
Candice
Alice
Louise gave me 10 amazing looks, all from items already in my wardrobe. I habe to say I loved all of them and she hit the brief just perfect. Everything was so wearable while still mixing it up a little for me. Thanks Louise!!
kayleigh
This was a new year treat to myself, and I wasn’t left disappointed. Louise gave amazing styling tips with the incredible outfits she put together. I asked for some recommendations on new items to elevate my wardrobe a little, and I am in love with every recommendation. I have signed up to the feed with Louise too, and I get so excited to review it every Friday. I would recommend Louise 10000000000%. Thank you
Emily
Louise created some fabulous outfits for me. She paired together items that I never would have thought to pair but that work well and fit my described style goals! I look forward to wearing these outfits and will definitely be back for more assistance in future seasons or whenever I can use some new inspiration from my existing wardrobe.
Agne
Thats an amazing early Christmas gift for myself ❤️❤️❤️ Can't wait to try the outfits in real life. Thanks for your attention to my wishes and my style mood board. The looks created are exactly to the point! Loved the comments.
Alexa
I’m absolutely thrilled with the outfits Louise styled for me! She created combinations I’d never have thought of but instantly loved. Whether I’ll be brave enough to wear all of them out of the house is another question! :D I also love that she suggested a dark brown belt as a wardrobe addition, it was already on my mind but not yet on my Indyx wishlist.
I feel like Louise really gets my style and am excited to book The Feed with her. I’m confident her understanding of my aesthetic will only grow over time with The Feed and can’t wait to see what she’ll style for me next.
Samantha
Louise created a wonderful lookbook for me based off of my requirements. She is a master of interesting yet wearable color combinations in addition to elevated casual wear. She really took the time to understand my desired style and nailed it. I also really appreciated the variety in outfit bases / silhouettes. I was in a bit of a style rut but the lookbook has inspired a lot of options in how to better utilize my wardrobe. I will definitely be back for more styling in the future!
Nu
Amazing look book. Louise really understood my brief and pulled together some fabulous outfits! Thank you x
Dea
Elevated resort wear at it’s finest! Louise turns my wardrobe into magic!
Paula
Love seeing how you put stuff together!! I get stuck in such a groove wearing the same things together so this is such a huge help for me and I adore your style. I tend to end up in Miami and St Barths a bit so you might see this same theme come back up! You did make me realize that my little Prada beach bag wasn’t logged so I just added that, although that Saint Laurent is gorg. I have usually carried my Loewe raffia tote when I need to carry a lot but might have to check this one out next month when I’m traveling. Also you are right, I need the Orans in white, I’ll fix that and also load my jewelry so you can see what I have!
Paula
Soooo in love with them lookbook!!! Xoxo can’t wait to build another with you soon.
Dea
“Wow” times 1000!!! Louise nailed my personal style right out of the gate and elevated it to the next level. I will be requesting additional lookbooks!!!
Rafaela
LOVED IT! Louise fully understood my personal style! I can’t wait to wear every outfit :) 10/10







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