HEATHER HURST
Eclectic - Chic - Western
Heather is a curator and writer based in Brooklyn, NY. Her personal styling mission is to help people curate practical wardrobes that excite, and lay a foundation for intentional future purchases. She does not believe in a one size fits all approach and strays away from blanket "must have'' recommendations. Her styling bundle can help identify how to get the most out of your current pieces for your lifestyle, where you may be stuck in your style, and identify your specific wardrobe holes that can maximize use of existing pieces.
BOOK
Heather’s Styling Services
With Indyx, Heather can style you in the context of your real closet. Downloading the Indyx app and digitally indexing your pieces is always the first step to working with Heather.
THE LOOKBOOK
$200 per lookbook
A fresh perspective on your closet when you need it
THE CALL
$250 per session
Live style therapy, on its own or paired with a Lookbook or Feed
31 Reviews
Florence
The Lookbook
Heather’s lookbook was exactly what I wanted and more. She came up with super interesting combos that have breathed new life into some long-forgotten pieces. I also appreciated that, while I left it open for Heather to make recommendations if she saw a gap in my wardrobe, she opted not to and instead really hammered home that there’s much more to explore in my existing wardrobe.
Wylie
The Lookbook
Kelly
The Lookbook
Thanks Heather for all of your help! I can see the vision for some of the things I am missing in my wardrobe for sure. I appreciated all your insight on the use of the color wheel and overall talking through the pieces you added to the outfits. Looking forward to trying these out and continuing to follow you for more inspo!
Lisa
The Lookbook
I am really excited to try some of these suggestions. The layered looks with the unexpected patterns are probably not something I would have come up with and I appreciate the different spectrum of whimsy, and my inspiration for this time of year is very layered! my closet is in a transition state. I feel like most of my clothes were bought for office wear, but have shifted so only in office a few days a week. I’m looking for clothes I can wear at home and feel comfortable but still chic/like I made an effort- were I tend to default to jeans and a tshirt, etc. I also really struggle with lines- the right height shoe for the length of pant, or the rise/waist with were the bottom of the top hits.
Cynthia
The Lookbook
Every outfit is gorgeous- Heather is phenomenal ❤️
Madeline
The Lookbook
I love these outfits and they fit the directive perfectly. I also love that you used pieces I don’t have styled—things that are admittedly underworn in my wardrobe. Thank you so much Heather!!
Jenn
The Lookbook
Heather was a total sport about doing another lookbook for me so quickly after the last. She could have easily thought I was bananas. It’s just such a relief to have cool outfit options. Everyone is commenting on how I’m putting my outfits together in a more interesting way lately! Thanks, Heather! 🙏🏻🙏🏻🙏🏻
Diana
The Lookbook
A million out of ten!! Love the way you push to try something out of my comfort zone ♥️
Jenn
The Lookbook
Absolutely love every look she created! And the how-to and why of each outfit was so thoughtful and well explained. Heather has an incredible eye! I cannot say what a relief it is to have solid outfit choices that make me feel stylish and comfortable. 💕
Julie
The Lookbook
Left to my own devices, my suitcase would be full of denim, solid colored tees, and statement dresses that I can’t really mix and match. With Heather’s help I not only have a collection of CHIC outfits, but truly elevated basics and a more expanded view of how I can utilize my wardrobe to the fullest. Thank you, Heather! She just doesn’t miss!!
Samantha
The Lookbook
I’m so happy with all these outfits—it felt like Heather totally got what I was looking for and came up with outfits I never would have put together on my own but that I love. I also appreciated she didn’t recommend new purchases just for the sake of recommending—it’s giving me a push to focus on playing with what I already have!
Mariona
The Lookbook
Heather has understood my style and needs perfectly. She managed to pick and pair clothes out of my comfort choices and still make them feel very aligned with me, directing me towards my inspiration. I’m so excited to wear all the outfits. She also gave great styling notes and explained everything clearly. I’ve had a great experience and would def repeat it. Thank you so much again Heather!
Liz
The Lookbook
Heather did a great job understanding my style and providing a more focused, styled, and interesting update in the outfits she created. I appreciate her remaining practical in her recommendations (work appropriate work wear, machine washable recs) for what my life actually looks like. Can’t wait to utilize her eye again in the fall!
Cynthia
The Lookbook
Once again, Heather’s put together ten beautiful and wearable outfits - my only worry is which to wear first. Everything looks so inviting; each incorporates my clothes, shoes and accessories in innovative ways that makes my closet feel fresh again. I can’t thank her enough! (Please feel free to use my written feedback for marketing but - for private reasons - not images of my clothes.)
Laini
The Lookbook
Just what I wanted/needed! It was very apparent how much time and energy heather put into this lookbook. Thanks so much!❤️
Cynthia
The Lookbook
Heather came up with ten incredible outfits, including really helpful style notes & recommendations. I was so inspired I purchased another lookbook! Thanks for your time and effort-
Amanda
The Lookbook
Wow, this is so good, thank you!! I am definitely seeing more potential in what already have (which I suppose is kind of the point of Indyx haha). I also didn’t expect to find some killer thrifted pieces in between when I requested the lookbook and now. I’m really happy with this and am feeling like I need fewer recommendations than I initially thought. That said, I haven’t worn sneakers with anything that’s not athleisure for years but would love some help in finding some casual sneakers. The black shoes you chose look great but unfortunately are a bit uncomfortable and sweaty, so perhaps some alternatives that are a little more in the sneaker family ? Also, I am looking for a larger ‘airline personal item’ bag that’s chic but comfortable. Something with a removable crossbody strap or maybe a backpack. I don’t need a lot of internal pockets/compartments. Another thing that comes to mind is some jewelry or other finishing touch that is a bit more contemporary. I know this can also be done with hair and makeup! Thanks again, you are amazing!
Samantha
The Lookbook
Loved this so much, thank you Heather ❤️ you've helped me see what I'm trying to do with the individual bits of my wardrobe but sometimes don't quite manage to succeed in with refined maximalism. I was trying to go with "minimalist but it makes some noise". Turning it on its head is revolutionary for how I dress. Second, I love the way you've helped remove myself from default combinations and show me how to pick new combos. I was at such a loss with those red slides, but now I'm so excited to wear them. Last thing - really appreciate the thought of putting in Australian brands! I admit I did briefly wonder if the recs would be shippable to aus but I'm so pleased you already thought of that. Thank you! Can't wait to traipse around Japan in these cute, Roman philosopher's wife outfits 💓
Tyler
The Lookbook
I love how creative and intentional all of the looks were, as well as the recommendations! Heather recommended secondhand and handmade pieces which I appreciated! I’m a new mom and refunding my style, so this service was extremely helpful!
Grace
The Lookbook
I really loved this Heather! Thank you for taking the time to really consider how my wardrobe can be styled to actually reflect the style I love. I also really appreciated that you found Australian shipping for the recommendations! I am so excited to wear these outfits. You’ve given me a whole new look at my wardrobe and I no longer feel like throwing everything out and starting again! I can’t thank you enough!
Beata
The Lookbook
Heather is a star. She took my inspo and made it into a reality with my closet. The combos she made are so cool and inspired me to make so many more! Just stuff I’d never think of myself! Truly takes this app to the next level. I would do this on a regular basis! So fun to play with your own closet!
J
The Lookbook
Absolutely loved Heather’s styling. So refreshing to have someone come up with brand new ways of putting different items together so I feel like I have a brand new wardrobe without spending a penny! I also loved that she stuck closely to my 3 style words so that these gorgeous new looks always feel like me! Also loved her suggestions for a few new low cost accessories ! Thanks, Heather would love to do this again!
H
The Lookbook
I’ve been president of the pigmami fan club since 2020 so I was so excited to set you loose on my closet. As a a fellow-overthinker, I really appreciate the care and consideration you put into clothes and that shone through in the look book you gave me. My style is pretty traditional and I know that I need to be regularly pushed out of my comfort zone so bringing in your eclectic sensibility was basically a no-brainer. You managed to both get me outside of my little jeans and a top box while also respecting and staying true to the core of my style. I love the outfits you put together for me (literally wearing one as we speak) and the additional insights you provided. I think I’m going to need regular styling sessions from you now both because the looks are so good and because you’re saving me money by helping me work more creatively with pieces I already own. Saving my dubloons for another look book from you soon! 💕THANK YOU!!
taylor
The Lookbook
I’m so glad I booked this! Heather, you’ve put together some ideas/silhouettes here that never would have occurred to me but that I can’t wait to wear. I’m also stunned that you hunted for one of one secondhand and vintage pieces that also fit into and expand the possibilities of my closet. Amazing work.
Shannon
The Lookbook
I really loved this on the whole! Every suggestion was great. I do wish there could have been one more exchange back and forth before finalizing (for example, my stylist didn't catch that an item she thought was a skirt was actually categorized as a scarf, which I'd have really loved to have included as it can be worn) and I would have loved to answer a few of the questions in her notes ahead of time so they could be included. But that's all process stuff, the look book itself is wonderful and Heather has a fantastic eye!
Faith
The Lookbook
i am in love with this lookbook!!! heather somehow understood exactly what i wanted and it is very clear that she spent significant time looking through everything i provided. her insights into my style overall are incredibly helpful, and every outfit is a 10. i’m so excited to wear these outfits, and to style more options for myself by utilizing heather’s combos and notes. this lookbook is such an amazing investment and i’m so glad that i booked the service! thank yoh so much, heather!! <3
Bobbie
The Lookbook
OMG YOURE SERIOUSLY AMAZING!!! im obsessed with everything! THANK YOU!! you know me so well i am running to buy all your recommendations.
Madi
The Lookbook
PIG! Oh my god… it’s like you read me like a book. I don’t know how you were able to capture my style and where i want to go with it just from these pictures and a tiny paragraph from me! But holy hell you delivered on everything I dreamed of. I’m so grateful to my friends for gifting this to me! Each of the outfits is so incredibly me, but elevated. You picked pieces i would never think to bring together, but that work so well. I love your in-depth analyses of each outfit (it was like reading one of your TikTok vids!). I feel like already from following you, the way i think about clothes/consumption/styling has changed so much, but now seeing it in practice in my own closet has taken my understanding of your words to a whole new level. Like i hear people talk about playing with structure and patterns, but when i look at my closet i draw a blank. Now i have an arsenal! I only signed up for 10 fits, but with all the combos in your descriptions, the rest of this 75 hard style challenge is going to be a breeze… thank you thank you thank you!!!!
Jane
The Lookbook
Hi Heather, this was fantastic! Thank you so much! I loved seeing new ideas for how pair some of my favorite pieces. I do love my Jil Sander slides, the cashmere sweater, and the Banana trench, so you were right on point. I wanted to see what you thought were the “best,” or perhaps most versatile, pieces in my closet are, so this was really helpful. I also loved your recommendations— I’m going to go out and get the black maxi immediately. It’s a great idea. This process made me appreciate the art of fashion photography— thank you for dealing with the horrible pictures I sent over. Just for a little more variety, would you be willing to switch out the last look for something including the green Vince dress? I love it, but I don’t know if there’s a more interesting way to style it. Thank you again, this exceeded expectations!
amy
The Lookbook
Heather gave incredible insight and went beyond just putting a look book of outfits together. the thought and detail in every outfit along with all the helpful tips and suggestions in the comments gave me so much more to work with and exactly the kind of insight into my closet I was hoping for!
Yidi
The Lookbook