RAE BABIN
@rachelynb
Relaxed - Transformative - Juxtaposed
Rae is a personal styling advocate and artist based in San Francisco, CA. Her styling philosophy is grounded in the belief that one’s style should showcase all of their individualities. Her goal is to assist individuals in feeling confident and relaxed in what they wear and how they wear it. She believes that understanding your personal style is a journey and wants to advocate as a partner along the way. Her Lookbook can help you uncover your hidden foundation, so that crafting your wardrobe is intentional yet authentic, allowing you to express your style no matter where it leads.
BOOK
Rae’s Styling Services
With Indyx, Rae can style you in the context of your real closet. Downloading the Indyx app and digitally indexing your pieces is always the first step to working with Rae.
THE FEED
$50 per month
The ongoing weekly support of a style coach
THE LOOKBOOK
$200 per lookbook
A fresh perspective on your closet when you need it
27 Reviews
Robin
The Feed
Adriana
The Feed
Gives options and ideas that push my comfort zone and I like that. Uses what I own creatively.
Katey
The Feed
I have loved working with Rae for the past three months (and look forward to working with her more!). I love having a new perspective on my wardrobe, which has helped me realise just how many options I truly have, and I appreciate how responsive to my feedback Rae has been. Over the months, I can really feel Rae getting a better sense of who I am, what I like to wear, and how she can nudge me in new directions. Also, it’s just so much fun! I’m also documenting my journey with Rae on YouTube, so you can see exactly what it’s like! https://youtu.be/ok7yE-TuRUI?si=yk0IHzAPhwe6xjrI
Eman
The Feed
Love working with Rae. Really listens to my requests and is is super warm and kind with her energy and tone. The best!
Laura
The Lookbook
If I could give 50 stars I would!!! Rae did an incredible job creating outfits that are imminently flexible, cool, and functional. I am OBSESSED with the looks - she absolutely nailed the brief. The pieces she recommended to buy are perfect - a great match for my closet while also expanding my style. I don’t think I’ve ever felt so excited about what I’m packing for a trip!! Rae, thank you so much!!!!!
Kimberley
The Lookbook
I am so pleased to have familiar clothes for my trip. ❤️❤️. I usually bring a few too many items, so I’m loving the pared down inventory. I’ll be able to wheel my suitcase with ease. I really like the mix of heavier and lighter items (both in texture and color). We walk everywhere and all of these outfits will stand up to ease of movement. I can layer if it gets cooler. Thank you for this capsule—you’ve gotten to know my style and habits really well.
J
The Feed
Rae is the kind of personal stylist who truly listens and collaborates with her clients. She makes thoughtful updates every week, making sure I always feel heard. Before working with Rae, I had no idea what my personal style was, but with her guidance, I’m gradually discovering it—and growing more confident in my clothing choices. That’s an invaluable experience, and her service has made Fridays my favorite day of the week!
Emilie
The Lookbook
She was very nice. The outfits matched what I wanted, and I felt pretty while on vacation. She also re-used pieces throughout the outfits to save me space in the suitcase. I really liked the experience, and would absolutely pay the same price again.
Jennifer
The Lookbook
Some cute outfits! I do wish the stylists would stop pushing those God-awful loafers, so the shoe choices were sometimes off for me. Overall very helpful in helping me utilize items from my wardrobe.
Madison
The Feed
Rae did a great job helping me style different pieces and elevate my everyday looks!
Vinny
The Lookbook
Rae! First of all, I appreciate that you really listened to my requirements and understood what my daily life really looks like. I feel the looks you put together are all super wearable but very special in the way you layered in the accessories to give texture and creativity to each look. They kind of all celebrate real days in a real life. I feel like I just got a new pack of crayons and I cannot wait to rip the pack open and try out the looks IRL! Thank you so much!
MaiAda
The Feed
i love seeing the combos rae pulls from my closet! she does a great job at keeping in mind my past requests when putting together new outfits. but tbh, it’s not just about the ‘fits. rae has such a positive and uplifting tone with her suggestions. i feel like i’m getting an outfit AND a pep talk every friday in my inbox 🥰 thank you rae, for your thoughtfulness and kindness, and always taking the time to chat through any comments or questions i have 💞
Gabrielle
The Feed
Didn't know what to expect from the feed months ago when I signed up (at the intro price) and was randomly assigned to Rae, but I've been so pleasantly surprised by having Rae send me my weekly outfits! She touched on all of my style adjectives. I now have so many clothing pairings that I wouldn't have thought of or would have been afraid to try. I have a newfound appreciation for my wardrobe after seeing it through Rae's eyes!
Angela
The Feed
Really loved all the outfits with great suggestions of combining prints, colors, ways of style. Also for my wishlist perfect inspiration of things I would not think of. Great styliste with lot of diversity
Priya
The Feed
Awesome and creative outfits which I absolutely love
Ellie
The Feed
I’m very happy with the outfits Rae picked out for me, she has a way of finding new way to match items
Cecilia
The Lookbook
Rae has such a great eye!!! Love the vibe of all the outfits. I’m so thrilled to have ready made outfits for my upcoming vacation. Not only will I not be overpacking, but I’m going to feel great in the outfits Rae created for me. Totally worth the money!!
Sophia
The Feed
So happy with Caroline as my Feed stylist, highly recommend! Very satisfying to see familiar clothes from my wardrobe styled in ways I hadn’t considered, and something to look forward to every Friday. Lovely outfits accompanied by interesting and helpful comments!
Crissy
The Feed
LOVE!!!!! Rea, can you please style from my ‘summer’ folder? Thanks!
Laura
The Feed
Rae is amazing! She has such an innate sense of style and color, and has absolutely changed my entire view of my wardrobe. I look forward to Friday every week now to see what she’s got in store! Thank you so much Rae :) loving working with you!!
Laini
The Lookbook
This was so amazing!!! Rae took into account exactly what I asked for and delivered. I’m so happy with all these looks , thank you Rae!!!
Vanessa
The Feed
From working at home and still needing to look put together for school pick up/drop off to traveling for work where I need to look my most professional Rae has been incredible. Even when I loose track of the week, and I am surprised my the new outfits ready for me every Friday. It gives me that dopamine hit that shopping used to give. I love seeing new ways to style the clothes I have, and when I do get a new item to have help fitting it into my wardrobe. I can’t thank Rae enough and so much thanks to Indyx for such a great service ❤️
Marta
The Feed
Rae has a very good eye to put outfits together as well as for purchase recommendation. She will also give you tips on how to style your cloth. I’d say she has a young perspective, very adequate for gen-z user!
Cecilia
The Feed
I am loving my new subscription to the Feed! Enjoying my new inspired looks so much! My clothes feel new again! Exactly what I needed!!
Emma
The Feed
Nicole
The Feed
Rae is great, very communicative and always adapts her suggestions to my feedback so it truly feels like I’m working with her!
Martha
The Feed
I love Rae! 🙌 She creates thoughtful looks that align with my style, making me feel like me, while also providing a fresh and welcome perspective on my clothes. I love the way she plays with colors and textures, and manages to inject a lot of energy into each look. I always look forward to her Friday feed fits! ❤️❤️❤️