Indyx Styling

ELLIE RICHARDS

@ellierubyrichards

5.0 (10)

Confident - Fearless - Striking

Ellie is a stylist from New Zealand that believes that fashion is psychology and true confidence comes from showcasing one's genuine self. What you wear is ultimately a powerful tool for self-expression, forming connections, and showing up as the best version of yourself. And so, Ellie's bespoke approach seeks to reflect your unique personality, unraveling the psychology behind different colors, styles, and fits to make each outfit a visual representation of you. As a sustainable fashion advocate, Ellie also prioritizes secondhand and vintage pieces. She encourages a mindful approach to curation, emphasizing the transformative power of key "dopamine" pieces.

BOOK

Ellie’s Styling Services

With Indyx, Ellie can style you in the context of your real closet. Downloading the Indyx app and digitally indexing your pieces is always the first step to working with Ellie.

THE FEED

$50 per month

The ongoing weekly support of a style coach

THE LOOKBOOK

$190 per lookbook

A fresh perspective on your closet when you need it

THE CALL

$225 per session

Live style therapy, on its own or paired with a Lookbook or Feed

10 Reviews

Ruby

14 days ago

The Lookbook

Ellie absolutely NAILED IT! Ive always struggled with my wardrobe and this was seriously helpful in working out how to be more confident with my style. Thank you!!!

Vivien

29 days ago

The Feed

valerie

2 months ago

The Lookbook

I’m absolutely in love with the looks Ellie put together! The balance of masculine and femme vibes in each outfit is spot on, and I can tell these pieces will be easy to wear and style in different ways. I’m beyond excited to wear them and can’t wait for our next lookbook collaboration. Thank you so much, Ellie!

Eve

2 months ago

The Feed

She’s great! Really pays attention to what you like and helps build out your closet.

Johanna

3 months ago

The Feed

Kelly

3 months ago

The Feed

I can’t say enough great things about Ellie as my stylist! Every week, she picked out amazing outfits from my online closet that perfectly matched my style or gave new recommendations based on what she thought I missed in my wardrobe. Her selections made getting dressed so much easier and always left me feeling confident and stylish. Plus, I love her style and all the inspirational content she shares on Instagram!

Maria

4 months ago

The Feed

Ellie came up with some great combinations for outfits with items I hadn’t thought to style together. I already had some compliments on my outfit in the office last week! Ellie took on board my changing pregnancy body in her styling and also made me feel really good about some of the items I already own in my closet. Being from NZ she really understood dressing in layers for the unpredictable UK weather, which I appreciated. Ellie has a great eye for putting things together. I’m excited to continue working with Ellie to improve my style.

Kristen

8 months ago

The Lookbook

Ellie is so creative and fantastic to work with! I will be going back to her for all of my styling needs! She really took my needs, feelings, and aesthetic desires into consideration! She is so knowledgeable about different styles system, personal color palettes, and body type analysis and her knowledge of style/fashion psychology really took her recommendations to the next level. She just gets it! Ellie really empowered me to see the beauty in my style and wardrobe while offering practical solutions to make me look and feel great every day!

Susan

8 months ago

The Lookbook

Thank you so much, Ellie! I have new outfits for several occasions with ways to switch them up, even dress them up or down. I love the mixtures of styles, so creative, and a new way to look at pairing colors, shoes, and layers. I love the unconventional and sporty looks, plus you were able to give me classy and refined looks. I highly recommend Ellie! She has a unique eye and teaches you in depth how she created the pairings and what you can do to achieve this too!

Emily

11 months ago

The Lookbook

Ellie exceeded all my expectations! She explained why she was putting together her recommendations which will allow me to recreate it for future looks. She also helped me feel proud of the clothes I had when before I wasn’t sure if I should just scrap most of it and start over. THANK YOU!