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ELLIE RICHARDS
@ellierubyrichards
5.0 (18)
Confident - Fearless - Striking
Ellie is a stylist from New Zealand that believes that fashion is psychology and true confidence comes from showcasing one's genuine self. What you wear is ultimately a powerful tool for self-expression, forming connections, and showing up as the best version of yourself. And so, Ellie's bespoke approach seeks to reflect your unique personality, unraveling the psychology behind different colors, styles, and fits to make each outfit a visual representation of you. As a sustainable fashion advocate, Ellie also prioritizes secondhand and vintage pieces. She encourages a mindful approach to curation, emphasizing the transformative power of key "dopamine" pieces.
BOOK
Ellie’s Styling Services
With Indyx, Ellie can style you in the context of your real closet. Downloading the Indyx app and digitally indexing your pieces is always the first step to working with Ellie.
THE FEED
$65 per month
The ongoing weekly support of a style coach
THE LOOKBOOK
$210 per lookbook
A fresh perspective on your closet when you need it
THE CALL
$225 per session
Live style therapy, on its own or paired with a Lookbook or Feed
18 Reviews
Victoria
5 days ago
The Feed
Ellie is excellent at mixing up your wardrobe to provide fresh options! I look forward to each Friday to see what she has put together! Thank you so much for listening to my requests too and coming up with fantastic ideas!
Codie
13 days ago
The Feed
loved working with ellie! she had such fresh ideas and was able to help breathe new life into lots of pieces i’ve had forever. would absolutely consider working with her again!
Andrea
30 days ago
The Lookbook
Absolutely loved everything in my look book. Ellie 100% got my vibe, what’s important for me in an outfit, and what I was looking to get from the look book. She put together some excellent looks that I hadn’t thought of but that felt very true to me and also gave some great advice and ideas so I can keep developing my style. I could really see the thought that went into understanding my closet and on how to best have things come together. Could not recommend her enough!
Clea
2 months ago
The Feed
Ellie is a wonderful stylist who gives thoughtful and creative outfit ideas. Would recommend highly.
Jumana
4 months ago
The Lookbook
I love the lookbook that Ellie created for me. Her notes under each look are amazing! She really took the time to explain the details of each outfit and why she put it this way. Her tips are very helpful. I’m really looking forward to try all these outfits on. Thank you Ellie🤍
Asta
4 months ago
The Feed
Thayna
6 months ago
The Feed
Ellie was amazing and really listened to my wishes! Loved working with her.
Molly
6 months ago
The Feed
Ruby
6 months ago
The Lookbook
Ellie absolutely NAILED IT! Ive always struggled with my wardrobe and this was seriously helpful in working out how to be more confident with my style. Thank you!!!
Vivien
7 months ago
The Feed
valerie
7 months ago
The Lookbook
I’m absolutely in love with the looks Ellie put together! The balance of masculine and femme vibes in each outfit is spot on, and I can tell these pieces will be easy to wear and style in different ways. I’m beyond excited to wear them and can’t wait for our next lookbook collaboration. Thank you so much, Ellie!
Eve
8 months ago
The Feed
She’s great! Really pays attention to what you like and helps build out your closet.
Johanna
8 months ago
The Feed
Kelly
8 months ago
The Feed
I can’t say enough great things about Ellie as my stylist! Every week, she picked out amazing outfits from my online closet that perfectly matched my style or gave new recommendations based on what she thought I missed in my wardrobe. Her selections made getting dressed so much easier and always left me feeling confident and stylish.
Plus, I love her style and all the inspirational content she shares on Instagram!
Maria
10 months ago
The Feed
Ellie came up with some great combinations for outfits with items I hadn’t thought to style together. I already had some compliments on my outfit in the office last week! Ellie took on board my changing pregnancy body in her styling and also made me feel really good about some of the items I already own in my closet. Being from NZ she really understood dressing in layers for the unpredictable UK weather, which I appreciated. Ellie has a great eye for putting things together. I’m excited to continue working with Ellie to improve my style.
Kristen
13 months ago
The Lookbook
Ellie is so creative and fantastic to work with! I will be going back to her for all of my styling needs! She really took my needs, feelings, and aesthetic desires into consideration! She is so knowledgeable about different styles system, personal color palettes, and body type analysis and her knowledge of style/fashion psychology really took her recommendations to the next level. She just gets it! Ellie really empowered me to see the beauty in my style and wardrobe while offering practical solutions to make me look and feel great every day!
Susan
14 months ago
The Lookbook
Thank you so much, Ellie! I have new outfits for several occasions with ways to switch them up, even dress them up or down. I love the mixtures of styles, so creative, and a new way to look at pairing colors, shoes, and layers. I love the unconventional and sporty looks, plus you were able to give me classy and refined looks. I highly recommend Ellie! She has a unique eye and teaches you in depth how she created the pairings and what you can do to achieve this too!
Emily
16 months ago
The Lookbook
Ellie exceeded all my expectations! She explained why she was putting together her recommendations which will allow me to recreate it for future looks. She also helped me feel proud of the clothes I had when before I wasn’t sure if I should just scrap most of it and start over. THANK YOU!