SAM PRESTON
Effortless - Chic - Casual
Sam is a personal stylist with 20 years experience in the fashion industry, and her focus is always to build clients a forever wardrobe that can be worn year after year.
BOOK
Sam’s Styling Services
With Indyx, Sam can style you in the context of your real closet. Downloading the Indyx app and digitally indexing your pieces is always the first step to working with Sam.

THE LOOKBOOK
$160 per lookbook
A fresh perspective on your closet when you need it

THE CALL
$160 per session
Live style therapy, on its own or paired with a Lookbook or Feed
17 Reviews
Oona
The Lookbook
I loved every single outfit Sam styled for me! She really took into consideration my lifestyle and gave me so many new ideas. Sam also chose beautiful new pieces that I could add to my wardrobe, these are going on my shopping list right away. This lookbook was hands down the best wardrobe investment I have done in a long while 🫶
Catherine
The Lookbook
I am so happy with this look book I knew Sam would smash it! I bought some item second hand items recently and Sam blew me away with how she styled them, I wouldn’t have come up with the combinations at all but I absolutely love all of them and can’t wait to try them out! Thanks Sam 🤍🤍🤍
Clare
The Lookbook
I love all of my outfits from Sam. A few extras have also been added in which was so lovely of her to do. I’m so excited to try on all of these. They are all stunning and most of these items I wouldn’t have thought to put together myself so I’m really impressed with the range of looks Sam has put together for me. I feel like my wardrobe is alive! She really got the brief. I’ll definately be back! Thanks Sam.
Sophie
The Lookbook
Sam Preston truly went above and beyond—she didn’t just give me 10 looks, she delivered 14 plus a full packing list for my NYC trip! Her styling skills are seriously impressive—she nailed the perfect balance of casual outfits and spicier night looks. Packing was completely stress-free thanks to her help. I’d absolutely work with her again. Huge thank you!
Simone
The Lookbook
Sam, what a bloody brilliant lookbook! You’ve literally hit the nail on the head of what I was trying (and failing) to achieve. Thanks for the great recommendations too - I will pick them up ASAP.
Flaminia
The Lookbook
Sam’s lookbook was just amazing. Not only I really liked all outfits, but I think Sam really listened to the brief. I felt very much understood and seen. Also, Sam took a lot of care by adding very thoughtful advice regarding body shape and possible substitutions. The advice was just as valuable as the outfits.
Katie
The Lookbook
I really loved some of the outfits Sam provided! So cool, edgy, chic, exactly what I’d hoped for when I booked! The only reason why this isn’t five stars is because a few outfits didn’t work due to color mismatch (pants appeared navy on the app but are actually black) or fit issues (can’t fit sleeves under a recommended coat). That said, I am still really happy with the book and I got a lot of great inspo for where there could be gaps in my wardrobe for future purchases. Thank you!
Sam
The Lookbook
Wow I honestly can’t thank you enough Sam. This completely surpassed my expectations and I can’t wait to try on all my new outfits with some key new items to modernise my wardrobe. I take your advice about jewellery and accessories, I need to play around with this more and I definitely play it safe. Thank you and I will definitely want to do this again in spring. Thanks for your help
Kelly
The Lookbook
Thank you so much Sam! I feel like overall you really got my style and I appreciate the outfits and combinations that you made. I have already pinpointed occasions to wear the suggestions. Also, the suggested items absolutely fill gaps in my wardrobe and i can see how versatile they will be. Thanks again….I’ll be back in the future for sure!
Samantha
The Lookbook
Thanks so much for this Sam! I really enjoyed looking through these and getting inspired, it's really helped me figure out how I want to have my style over the next few weeks. I also really appreciated that shopping list of things to find thrifting. I'll be keeping it open when I'm out there shopping. I did find some of the outfit combos to be similar to what I have already built personally, and one of the key tops were just in my wishlist so unfortunately I don't own it. But this was also a nice way to validate that what I'm doing is making sense to a stylist I love! Thanks heaps again, I've really appreciated this ❤️
Xenia
The Lookbook
I felt that the outfits were repetitive and there was nothing that surprised me or inspired me in them. It’s kinda what I already put together on my own and was hoping to learn something from this lookbook. I was also disappointed that she didn’t add those 3 new pieces that I was expecting. I wanted to know what my wardrobe was missing and she mentioned a mini skirt and that’s all but also didn’t link it or incorporated it in the outfits. She used more or less the same bottoms, didn’t play with any of the dresses or the more difficult pieces. Some of the outfits were not appropriate for winter — just a tshirt and the coat over. On the positive side, the comments she left were very helpful, friendly, encouraging, and they helped at least validate and confirm that I am going in the right direction. I just hoped for a little bit more inspiration. Maybe it’s my wardrobe that is restrictive when it comes to getting creative. Or mayve I needed to choose someone with a style that is further from mine.
Laurie
The Lookbook
I had an amazing experience with Sam! She created stunning looks using pieces from my wardrobe that I would never have thought to style together. Her innovative approach not only improved my cost per wear of several items but also provided incredible value for the service. I’m absolutely obsessed with all the outfits she crafted, and she helped me see my closet in a fresh new way. Highly recommend!
Laura
The Lookbook
Sam really nailed it in styling my wardrobe. All these outfits are all really me :)) I’ll def be reaching out to her again next season. Thank you Sam!
Julie
The Lookbook
Absolutely delighted with the lookbook Sam has created for me. It looks amazing and it’s all from my own pieces. Sam went above and beyond, providing style advice and tips for a petite pear shape like me. I’m really pleased and will now feel very chic on my weekend city break. Thanks Sam xx
jennette
The Lookbook
wow. sam went above & beyond with my lookbook. i couldn’t be more pleased. she offered look after look that was chic and polished but also totally wearable. i can’t wait to wear each one. sam is brilliant. i can’t wait to book with her again !!
Christine
The Lookbook
Wow thank you for the incredibly well organized and thought out lookbook! This guide will help me so much.
Catherine
The Lookbook
Thank you so much Sam! I have been working on my wardrobe the last few years and I now love what I have, wear all of it. I wouldn’t have put all the outfits together just as I think you tend to pair the same items together but I love all of them! I love a fresh pair of eyes to make new outfits ❤️❤️❤️